In native mobile app development, the application is created and optimized for a specific platform, giving it the ability to achieve an extremely high level of performance. This is particularly advantageous for businesses who have either a platform-specific target demographic or the capacity to manage two separate applications.
Jigsaw is a fast-rising dating app that encourages users to judge other users based on personality and through talking as opposed to purely relying on their physical appearance.
After successfully designing, building and publishing an iOS app which was gaining traction in the market, Jigsaw approached Netsells to expand their offering through the creation of a version compatible with Android devices.
The idea of this was to open up their available market, allowing them to access a new user base spread across 100s of device types globally.
After quickly becoming the fastest-growing dating app in London, Jigsaw crossed the pond to take advantage of the US market, further expanding to over 100,000 users and 3,000,000 matches.
The application works by covering profiles with a puzzle so that users match based on the information they give about themselves, rather than their looks. Pieces are then removed as they exchange messages, fully revealing their picture after 8 interactions.
Creating dedicated codebases: The Pros
Provide Additional Security
Developing a bespoke mobile app is a great way to guarantee your users reliable data protection and ensure GDPR standards are upheld. Native applications are built using incredibly robust platform-specific programming languages which have a minimal amount of security risks.
Native mobile applications inherit their devices’ OS interfaces, making them look and feel like an integrated part of the device- this can help give your product the edge when it comes to user experience, and can ultimately help aid conversions and bounce rate.
For large-scale applications that have many ‘engines’ running behind the scenes (profile matching, location services, camera access, etc.), native applications can provide added stability, reducing the amount of time necessary fixing issues post-launch.
Thanks to Netsells Group's QA skills and high-quality development work, the app has gained over 100,000 local users.
The team worked efficiently, delivering each piece of work with few errors. They are a communicative partner, and the familiar yet focused environment they've created is noteworthy.
Across Android & iOS
3,000,000+ Pieces Revealed
Helping form genuine connections
$1 Million Raised
For launch in the US market
Plans to roll out in 20 more metropolitan areas
Disrupting the global dating market