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Building an eco-friendly advertising platform

Backed by Sky Ocean Ventures, Bagboard is on a mission to remove billion plastic bags from the UK and redirect billions spent on advertising to drive social and environmental change.

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The Brief

Bagboard came to Nesells with an ambitious plan.

They wanted to build an advertising platform with a social conscience. One that rewards people for engaging with brands.

The team set out with a simple idea. To replace all single-use plastic bags with eco-friendly ones funded through advertising. However they quickly realised there was potential for a digital side to the offer by creating a platform that connects users with the adverts they have engaged in, allowing them to directly track their plastic reduction contributions.

Alongside developing the consumer facing platform, the team wanted to integrate a clever data collection model which would analyse bag distribution and stock levels to give advertisers the ability to target certain locations at certain times. 

 

Rewarding People and Planet

Users who interact with adverts also participate in a unique user rewards programme. Each advertising engagement offsets the equivalent of 1kg of plastic from the environment, turning advertising into a force for good.

Users can monitor their plastic-busting efforts through their app, which clealy displays the amount of plastic offset through their interactions. 

Technologies & Services

Netsells helped Bagboard develop their bag tracking solution using RFID technology, ensuring that both retailers and advertisers can get real-time updates of bag inventory levels and distribution locations. This is then connected to a bespoke retailer and admin platform.

Bag carriers are then incentivised to scan the artwork on the bag with the Bagboard app, which was built natively for both iOS and Android. 

Each physical advertising campaign on the bag relates to an on-device experience, connected with a unique QR code printed onto the bags. Once this is scanned, a new world of creative opportunities are unlocked using augmented reality, bringing the advert to life on the users device. This encourages meaningful engagement that goes beyond the boundaries of traditional passive advertising models. 

 

 

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