Netsells helped Bagboard develop their bag tracking solution using RFID technology, ensuring that both retailers and advertisers can get real-time updates of bag inventory levels and distribution locations. This is then connected to a bespoke retailer and admin platform.
Bag carriers are then incentivised to scan the artwork on the bag with the Bagboard app, which was built natively for both iOS and Android.
Each physical advertising campaign on the bag relates to an on-device experience, connected with a unique QR code printed onto the bags. Once this is scanned, a new world of creative opportunities are unlocked using augmented reality, bringing the advert to life on the users device. This encourages meaningful engagement that goes beyond the boundaries of traditional passive advertising models.