A modern platform for a revitalised market leader

A modern, responsive solution to bring the world's best selling fitness brand back to life.


The Brief

Callanetics is a brand known all over the world, and the range of original VHS fitness range remains the best ever selling fitness video collection on Amazon. 

The family of the late Callan Pinkney approached us to redesign, rebuild and reclaim the brand for a global reboot. New DVD's, new celebrity faces and a brand new website to boot! Watch this space for some exciting mobile applications in the pipeline...  

Leading tech

From planning through to design and development, the new website was lovingly crafted along with a new brand identity. 

The brand relaunched in 2015 with huge success, retaking its rightful place within the fitness industry

Technologies & Services

Built using laraval on our custom hatchly platform, the Callanetics website runs at lightening speed and works seamlessly across desktop, web and mobile. 

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