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Chuckling Goat

Mobile app development for the UK's highest-rated Kefir producer.


Chuckling Goat came to Netsells looking to make the most of a thriving online presence and trusted reputation within the industry. 

The Brief

Chuckling goat are the UK's leading producers of Kefir, a cultured product full of beneficial yeast and bacteria. Co-founders Shann Jones and Rich Jones make award-winning kefir products from their family goat farm in southwest Wales.

Alongside continuing to grow new business, Shann wanted to engage with the current customer base to help support their industry-leading products and give back to the loyal community of Chuckling Goat users. 

Shann is an established authority in the Kefir community and has historically run a consultative process with each client to help structure their health goals into a nutritional plan. As Chuckling Goat has grown, it has become more difficult to maintain this personalised consultative approach.

As the business scales, Shann wanted to reach more customers yet also retain this personalised approach.

"When we went looking for a partner to translate our natural health journey into an app, Netsells was the clear choice. Lead Consultant Rob Bellingham brought a level of personal attention, passion and dedication to our project that went far beyond the app development itself, to give us a fresh perspective on how we actually do business - as well as some great ideas for the future! The app building process has been transparent and responsive, every step of the way. I can honestly say that it has been a pleasure, as well as an education, working with Netsells."

Shann Jones, Co-Founder, Chuckling Goat"

The solution

We proposed the development of a platform that would allow Shann to deliver her consultative approach at scale, whilst maintaining the personalised family farm feel of the brand. We also wanted to incorporate access to Shann’s authoritative content to build a community around the health benefits of kefir, increasing both awareness and promoting discussion around the subject.

Taking this core brief, we developed a platform that encourages users to consume content and engage with the wider Chuckling Goat community. The platform also allows for the delivery of expert advice at scale by encouraging users to define and track their own nutritional goals, alongside benefiting from personalised advice tailored to each individual by nutritional consultants.

The platform was delivered through native mobile applications on both iOS and Android using Swift (supporting iOS 10+) and Javascript (supporting Android Jelly Bean 4.1.01+). This was then connected via an API to a bespoke administrative web platform built in Laravel that provides administrative management. 

We purposefully designed the API to be consumable by other related services, as this allows us to add functionality and third-party connections in future versions of the platform. 

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